Monthly Archives: January 2018

Commerce Platforms For Hong Kong

Commerce Platform Is Right For You?

The best way to describe Shopify is as an all-encompassing eCommerce solution. People chose to return in store rather than online all the time: sometimes it’s so they can talk to an associate about which product might be better for them than they one they want to return, and sometimes it’s because they want to physically make sure their return is processed because they’ve had poor return experiences before (we’ll get to how you can make sure this doesn’t happen to your customers in a moment).

We chose Cart66 Cloud to power theme sales and membership offerings here at Nimbus Themes and we’ve never regretted it. We were looking for an eCommerce system that worked with WordPress, allowed us to create members-only content, supported both one -time sales with memberships as well as ongoing subscriptions, and handled PCI compliance We found all these things in this plugin and accompanying service.

Our highest quality solutions bring clear performance advantages and tangible strategic benefits to our is a financially stable, rapidly growing company with a clear focus on competence is our strive to be the leader in highest quality solutions and have a dedicated team of project manager and service offer our partners multilingual solutions in 28 languages.

The payment Gateways included with the Cart66 Pro are 2Checkout , (AIM)eWay, Eprocessing Network (AIM), Merchant Warrior, PayPal Website Payments Standard, PayPal Express Checkout, PayPal Website Payments Pro, PayLeap, Quantum Gateway, Stripe, Offline payments – you collect payment apart from WordPress like via an invoice, and any payment gateway that supports emulation mode (AIM).

The research encompassed large volumes of donation payment data from over 100 Swiss charities all via the specialist digital fundraising solution provider, RaiseNow and as such represents a unique and extremely valuable source of information regarding the effectiveness, speed and utility of various approaches current in the industry.

Due to time constraints, I apologize that I can not currently respond to all the people who contact me. Please put SEEKING LEADER (actual job title – i.e. Senior Manager / Director / Vice President, Digital Marketing, CMO, CEO, Board of Directors, etc) in the subject line when you contact me Twitter outreaches will receive bonus points upfront, but I encourage you to do both.

Today, custom runs are more affordable than in the past, so companies of all sizes can take advantage of ecommerce package customization Given the importance of branding and product recognition, high levels of personalization furnish game-changing results for producers partnered with the proper packaging contractor.

15 Free Social Media White Papers And Ebooks

Social Media Fundamentals For Marketers

Hootsuite provides a more complete solution that allows you to schedule updates and monitor conversations, whereas Buffer isn’t a dashboard that shows you other people’s content. Facebook Advertising is the perfect way to reach broad and niche markets precisely. If you have any questions on how these stats should influence your brand’s social media strategy then ask away in the comments. That is why I have presented the stats of most talked about social media sites here.

We don’t have any control to social media because this platform giving users freedom to express their opinions, experiences or anything that they wants. Before we make any changes to your current setup, or suggest new options to explore, we will strategize your entire marketing campaign to ensure that every effort supports other efforts being made. It is important to plan your strategy in mind before taking any steps to market to get the desired attention. Basically, we define your ideal target audience and then develop a perfect Facebook Advertising campaign to suit! If you want to get more of your YouTube subscribers or Twitter followers to like your Facebook page, you’re going to have to upload a video from YouTube or another site onto your other accounts. Also, use a popular hashtag that is relevant to your ebook content in your posts.

In a December 2 blog post , Facebook said it would start to put more articles from publishers in the News Feed, ranking them by how much your friends have been clicking on them. These kind of figures indicate the level of importance businesses are putting on social media, and if you have ambition to grow your business or find new business then your social presence matters. Problems with social media marketing are usually the result of a lack of knowledge and understanding of this modern medium. A company will charge you hourly based on how many tweets you want per month, which is why the cost can vary so widely. On the one hand, a small business doesn’t have the following (i.e. customer comments, question, engagement) that a big business has, but at the same time, most of the small business owners have very little understanding of social media.

Full social media strategy, full outsourcing of content, design, maintenance, setup – $3,000-20,000 a month. As Marketo , the marketing automation software company, explains in this ebook about the finer points of customer engagement, the most effective way to drive sales is having real conversations. Social media exists long B.C. The difference between social media in years B.C. and the social media in our times is the difference between the terms online and offline. Multi dimensional interaction is the basic principle in social media and hence organizations should employ personnel to attend to comments, feedbacks and queries. Social media marketing in Germany is great, if you go for the young and the less educated. Cross-promote your efforts both online and offline, and make sure your social media and traditional marketing efforts work together seamlessly.

All in all, it is clear that the high level of engagement and user dependency on social media will not be decreasing anytime soon. Forget about login into several platforms to find everything you need for your Social Media Campaigns. If your startup has produced a compelling promo video, pre-roll advertising could be a powerful paid marketing channel for you. These interactive software applications are developed to utilize the core technologies of the Facebook platform. Our resources on social media and content marketing focus on a planned, managed approach to get the most from social media. About the Author: Renée Warren is the Co-Founder of Onboardly , a company focused on helping funded technology startups be more visible and acquire more customers. One reason Facebook and other social media work so well for IADW is that it’s an international event.

Often referred to as THE social media management tool, Hootsuite is the market leader when it comes to automation, scheduling and generally ensuring you’re always present on social media. As a comprehensive social media scheduling tool, you can log in to Buffer to see the engagement numbers for your Facebook, Twitter, Google+ and LinkedIn posts. Given all the consolidation of media companies in the United States, it is pretty easy to question whether the news we get from the major media is the full story or not. There are a huge number of ways to compose an update on social media (we counted 71 ways in this post ). This seemed like a good opportunity to see what style worked best for the Buffer page. In part this is attributable to the fact that social media (once considered free”) doesn’t require expensive media investment. We’re looking specifically at the future trend of social media use on mobile by younger demographics.

Hence, instead of relying on any one channel for promotion, marketers should create a cross-channel marketing approach to leverage the advantages of both the channels for best results. Social media is a funny beast, and I have to admit that I am in a love/hate relationship with it. That’s one reason why I wrote this article- it’s supposed to be an ironic look at what some so-called social media experts advocate. Also, our social media strategy focuses a lot on clicks and reach, so those two stats will be highlighted the most. Don’t make your social media marketing strategy so lofty and broad that it’s unattainable. Get data driven social media strategy, advice and tips that get you what you really want… leads and conversions!

Combines marketing and social media management skills to architect and enhance company social media presences, including interacting with customers, promoting brand-focused interactive and engaging content, and expanding opportunities for revenue. Through Social Media, you build trust by respecting the consumer’s freedom of choice.

Use social data to drive decisions about your brand’s online presence, how to better target and engage users, and how to improve your overall online marketing strategy. It provides country-specific data for the vast majority of the world, so you might want to check out the slides of the countries in your core markets to get a better idea of the current state of social in the areas you operate. Of Higher Importance – Facebook is trending upward in importance and is used as a marketing tool in apps performance. The most popular network on internet is Social Networks like Facebook, MySpace, LinkedIn and so on that connecting anybody from anywhere. Take some time to reach out via Skype or even the phone for a quick hello to people who are active in your niche or in a complementary business to yours. This way, you’re audience would get both value and variety on your social media pages.

Remember, this is activity from the social data hub partners, not the entire world of social media. Other dashboards, like HootSuite and Sprout Social, help companies manage social media across multiple platforms. If you’ve spent time with me before or are new here, you’ll quickly pick up that I’m all about practical, effective strategy for your social media marketing. Accurately select business category of your Facebook page and try to use pinned posts wisely as Facebook allows you to pin one post to the top of your page, and you need to choose the one that you know will engage. Let our solutions help your business to build a social media presence, help you find new leads and create engagement with your brand.

In our experience, when the annual marketing budget is under about $15,000 a year, companies see the greatest ROI when they spend approximately 80% of their budget on Inbound Marketing. Companies often have teams to handle multiple social media profiles for each of their clients. Well, actually have a number of dashboards that we use to slice the data by channel or by team, but here is an example of a high-level social media dashboard. Look for new ways to create a real handshake with the awesome people in your social networks. Some are available for free with options to upgrade, and some are available for a monthly subscription fee. Where 40% of small business owners are most likely to outsource TV/radio ads and 35% are likely to do the same with SEO only a measly 5% want to outsource social media marketing and email newsletters. Get in the habit of checking this weekly and grabbing ideas to test on your own page.

12 Best Free Social Media EBooks

Published EBook On Social Media

Your objective as a social media marketer is to drive customer engagement, connect with your audience, and get more people talking about your brand. Above all, Tailor your social media content for each platform” And, always have a relevant and beautiful visual in the content that you share on social media. Now lets take a brief look at some of the most important social media networks that businesses are using. If you just aren’t seeing the sort of results you want from your social marketing campaigns, you should give this ebook a read. This paper will be concentrated on some important parts of marketing strategy based on the theory of international marketing. Businesses who rely more heavily on the internet to generate sales (e.g. an ecommerce business), invest a greater percentage of their marketing budget towards digital. Instead you want people to like your Facebook fan page where you can talk to them, run contests, arrange polls or other activities your customers want to engage in.

Not only great for the own business benefits but social media is also a valuable tool to assess and beat the competition. SumAll is a powerful social media analytics tool that allows our customers to view all of their data in one simple, easy-to-use visualization. Feel free to share your best tips in the comments and ask any questions about how we get things done here at Buffer!

It is an add-on strategy that acts as an incredible source of traffic and offers authority to your brand/business. In other words all the marketing research conducted through internet is very cost effective (Gay et al.2007). Current marketer adoption rates for the most popular social networks: CMI recently published our annual content marketing research that shows which channels they are using most often. Deborah also has significant social media experience from being the community manager for several major online brands.

Results: 5 billion media impressions and $35 million in free media with a 42 percent boost in traffic to Under Armour Women’s sales lifted 28 percent. We provide a monthly Facebook summary reports that summarizes our efforts and the growth in your brand’s business page. As an example, if your voice is community-driven, this is how you should perform social media conversations (along with how you shouldn’t). At the other end of the frequency spectrum is the advice to post to Facebook less often.

This white paper explores the challenges that traditional media organizations face when exploring collaborative effort with their audiences through citizen journalism and peer-to-peer news. Phase 2: A series of in-depth interviews (20 interviews in total) with a range of senior digital and non-digital marketers, communications leads and social media strategists. Discover how to broadcast with Facebook Live and use Live video in your marketing. Due to varying update cycles, statistics can display more up-to-date data than referenced in the text.

Your company needs to accept content marketing has a specific role in your overall marketing strategy, will require tremendous resolve, and a good deal of patience. While its true some agencies charge more just to distinguish themselves in the market, for others those charges represent real costs and mark-ups. Say you’re a fairly well known brand with even just two social media platforms running. The more effective you are with your process, the less time and money you’ll have to spend on putting out social media fires (both internal and external). After the life-coachy social expert” from above, I was ready to abandon social media all together.

Google+ since being launched has not had the best chance to live in the way that other social networks like Facebook or Twitter have. You’ll find that there’s an underused element on every social media that might get you a great ROI. The social media landscape has evolved in the last few years, so if you’re jumping in now, you might be late. And those media consumption habits are unlikely to change over time , meaning that when the millennials start turning 40, their media usage will look much more like that of today’s millennials than of today’s 40-year-olds. We take social media off your daily to-do” list so you can focus on doing what you do best – grow your business.

Utilizing Facebook- ‘the social media juggernaut’ to market your business can be highly profitable, if you use Facebook marketing by adeptly applying what you have learned here. Sign up to get our email, social media, and small business marketing blog posts every two weeks. Instagram Growth: How to Build a Community on Instagram – Sue B Zimmerman is the best Instagram Strategist I know. You can monitor up to 12 metrics (also called insights) with Dasheroo’s free plan. Facebook recently released a study in which the company explored the nature of the influence technology has had on holiday shopping around the globe. Translates complex digital marketing channels into easy-to-understand concepts. One of the fastest and most effective ways to generate backlinks, significantly increase referral traffic and get more people contacting you is to write guest blogs on a regular basis. Learn how to use Daily Deals, Social Gaming and mobile platforms to drive your marketing.

When first getting involved with a social media dashboard, start with a free trial and then upgrade to a larger plan as needed. The price makes this book a no brainer for anyone looking to make better use of their time on social media as a social media manager or as a personal user or blogger looking to grow their fan base. I run a page for an international non-profit, and questions seem to do pretty well for us. Of course, our audience is extremely different from yours, I’m sure. The same $500 in social media could be effective for up to 14 weeks and will result in an engaged audience where the return on investment can be tracked in real-time. Social media websites allow marketers to employ a broad range of tactics and strategies to promote content. Blue Corona is much more than a social media or SEO company —we truly see ourselves as an internet marketing partner to your business.

For the most part, we’ll be looking at raw man-hours of work here, rather than a monetary value, because your mode of work will modify the final cost as a critical variable. We are currently using Hootsuite, which saves a huge amount of time when you are trying to run social media campaigns across multiple platforms. To that end, a dashboard that streamlines social media content publishing across social profiles is definitely worth a look. Now that you understand some basic social media advertising guidelines, let’s dive into the specifics of advertising with each of the main social networks. Also, Krishna De’s Pinterest board rightly titled Marketing With Ello” carries some extra golden you may want to invest in. And one thing that’s really big with my audience is I would give a PDF of my slide deck.

Theories And Applications By Stephan Dahl — Reviews, Discussion, Bookclubs, Lists

The Eight Deadly Sins Of Social Media Marketing EBook

How quickly can you calculate the number of visitors you received last week from Facebook, Twitter, YouTube, Pinterest and all the other social networks combined? In chapter 3 an external analysis is done to get a better idea of the competitors’ activities in the area of social media marketing. Join me on this free webinar where I’ll share the secrets behind the lead generation strategies of successful startups like Crew, Hubspot & TopTal – and how they’re generating 1,000’s of extra leads every month. Ad revenues generated by Instagram and mobile video formats on Facebook will drive this growth.

After a couple of years of refining Hootsuite’s own social ad strategy, CEO Ryan Holmes laid out six ways to use social media ads to grow your business in an article that stands the test of time. Use social insights gleaned through Adobe Marketing Cloud integrations to improve targeting and optimize the customer experience. It was the first software to introduce the queue publishing system allowing its users to schedule content accross most social networks without having to individually schedule them.

Both Bosworth and Kendall also highlight metric transparency as a key to improving the performance of social ads and content. As discussed above, most enterprise is aware of raising awareness through social media marketing for their brand; this is because social media could be opportunity and/ or threat in SMEs. At BEACON, we use content in our Inbound Marketing efforts, in fact quality content is one of the cornerstones of our dynamic and effective marketing efforts. If you are running a business, then you should promote your fan page by using ads in the Facebook, as it is the easiest way to increase the visibility of your brand and reach out to a highly targeted audience. If one has focussed objectives and knows exactly what he wants, s/he would certainly find a social media platform that will meet his/her particular needs.

You’ll pick from 49 expert-led sessions covering social media tactics to content creation to social strategy. This book delves into the evolution of Social Media, its benefits for individuals/ businesses and social media management. My title is Five Shocking Facts That Will Change Your Entire Approach to Social Media.” This statistic qualifies as shocking, and it impacts the way we approach on social media. Hence it is important to have a good and well thought out social media strategy tailored to the organisation’s needs. My company is in the process of expanding from a sole-person focused on social media/channel management to a team building a social media and content marketing strategy. Tinzi Marketing understands that engagement is definitely key to great Social Media Marketing and Pinterest is no exception.

You can monitor what’s being said about your business and resolve issues right away which is a huge advantage. Big companies like Amazon, Fedex and Dell they have grown rapidly and this is made possible the individual examination of each company to ensure that face book marketing is working effectively in the companies. Popular social media such as Facebook, Twitter, LinkedIn, and other social networks can provide marketers with a hard number of how large their audience is nevertheless a large audience may not always translate into a large sales volumes. Based on the social media advertising statistics, it’s clear your competitors are investing in social advertising platforms.

We offer consulting and training on a variety of eBook issues, and our FlightDeck tool is the best EPUB validation and quality assurance tool on the market. Through social media marketing, the marketers are also facilitated to keep any eye on trendy products. As one of the most popular social networks, Twitter has become a great place for businesses to connect with current and prospective customers.

This update is an example of a Facebook topic (organic reach) that many are curious about. The definition should be subject to on-going refinement to reflect the dynamic and developing nature of Social Marketing theory and practice. In return, Facebook marketing gets an attempt at hiring the stars apparent forth the way.