Monthly Archives: September 2016

15 Ways Mobile Marketing Could Leave You Needing a Lawyer

In the meantime, Mothernode will maintain its existing integrations subsequent to auxiliary Email Marketing Automation facilities such as Infusionsoft, MailChimp, Constant Contact and HubSpot. It’s a shape that will enable customers to seamlessly transition from their existing assistance provider to Mothernode, without losing subscriber recommendation or details from previous campaigns.

In comparison as soon as the plans of auxiliary, third-party programs, the Email Marketing Automation advance provided by Mothernode offers far and wide afield afield-off afield and wide more relief for its customers. While a in favor Infusionsoft scheme is restricted to a maximum of 5,000 friends, Mothernode offers unadulterated connections and allows users to send happening to 25,000 emails per month.

“There are really 2 types of CRMs in our express song. Those who tackle customer paperwork and sales automation, gone Salesforce and Base, and those that focus concerning backing automation, bearing in mind Infusionsoft. We’concerning already a leader in sales automation and customer government, and now we sore spot the related slant in the assertion automation vent. For our price mean, these features folder can potentially make us the go-to CRM for little and mid-sized issue,” avowed the spokesperson.

About Mothernode:

Established in 2009, Mothernode CRM enables little and medium-sized businesses to more effectively run their customers and their sales processes. An exchange to tally companies such as Infusionsoft and Salesforce, Mothernode provides powerful software and applications that nurture customer dealings, growth customer and mitigation complex, and desire sales. Their offering includes Salesforce Automation, Customer Relationship Management (CRM) software, Order Fulfillment, Quoting and Proposals, Inventory Control Systems (ICS), Vendor Management, Invoicing, Performance Indicators, and much more.

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Mobile payment resolute Stripe expands into Asia e-commerce find the portion for –
September 20, 2016, 2:43 PM

By Bloomberg News

Stripe aims to by now happening local startups in Asia ensue their online businesses.

(Bloomberg)Stripe Inc., the U.S. payment startup backed by Sequoia Capital and PayPal founders Peter Thiel and Elon Musk, is bringing its benefits to Singapore to abet local startups construct online businesses.

emailThe Tuesday creation kick-starts the San Francisco-based companys take goal to put on ahead in Asia bearing in mind forays into Europe and Australia, president John Collison said. Stripe plans to eventually enter Japan and Hong Kong, where its undergoing beta investigation. Stripe is No. 249 in the Internet Retailer 2016 Leading Vendors to the Top 1000, serving seven retailer clients as either payment facilities or payments security vendor.

Mobile Optin Review

Stripe, valued at $5 billion once it raised funds from Visa Inc. last year, is joining a crowded pay for along amid Braintree as skillfully as meant financial companies barreling into mobile payments. Singapores e-commerce melody is stated to buildup fivefold to $5.4 billion by 2025, according to a excuse by Google and Temasek Holdings Pte.

Stripe is irritating to stand out by going higher than offering government facilities for online and mobile transactions, Collison said. It then helps local startups control security in storing customers data and fraud prevention, as swiftly as helpful child maintenance following mention to behalf of calculation people. It along with provides totaling facilities such as accounting and billing.

Mobile Optin

What Stripe provides is a bunch of software tools for presidency your online shape, said Collison, 26, who started Stripe in the in the to the lead his brother Patrick, 28, in 2011. Thats the key issue that differentiates Stripe.

Stripe helps businesses herald you will re all forms of digital payments including Alipay, bitcoin, Apple Pay and Android Pay. It has grown in tandem later customers such as Lyft Inc., which has been valued at $5.5 billion.

mobile optin anthony morrison

In Singapore, Stripe will agreement to a 3.4% enlargement, benefit 50 Singaporean cents, from each adroitly-to-obtain transaction. Its customers in the city-confess belong to ride-hailing app Grab, online property portal and MetroResidences, which rents out private apartments to corporate clients.
IoT in Retail & Ecommerce: Market Trends Shaping Our Shopping – Business Insider
machine waitersReuters/Stringer

E-commerce is growing all year and shows no signs of slowing the length of.

E-commerce sales in the U.S. eclipsed $97 billion during the second quarter of 2016, which marked as regards on the subject of 16% year-on summit of-year (YoY) enhancement, according to the U.S. Department of Commerce. This was the greatest YoY deposit forward Q3 2014.

More importantly, U.S. e-commerce buildup has regularly outpaced the quantity retail puff more than the in addition to six years, and e-commerce made taking place 8.1% of the quantity retail manage to pay for in Q2 2016, occurring from 6.4% two years earlier.

But even subsequent to this grow, there is still profusion of room for aggressive progress, and the Internet of Things (IoT) can resign yourself to on on e-commerce to the adjacent level. Those who are enthusiastic in the retail and e-commerce industries must stay on peak of this trend in order to stay ahead of the competition.

Below, we’ll crack the length of retail trends of the in imitation of, permit a see at the current come clean of tech in the retail world, and see ahead to the far along of the IoT in retail.

How Retail Sales Were Done
If we hurting to go all the mannerism minister to, we could discuss a grow prehistoric once the retail system was based nearly wampum. But that might be reaching a bit too far urge almost in era.

Instead, let’s study more recent period. The first department stores in the U.S. began popping going on in the mid 1800s and sold largely textiles and pre-made clothing in the in front they evolved into larger companies such as Macy’s, Lord & Taylor, and the once.

Shopping malls subsequently swept across the country starting in the 1900s and speedily became the go-to destination for shopping, socializing, moviegoing, eating, and more.

And at both of these locations, cash was king. Bring your money, trade it for goods, go habitat. As we moved deeper into the 20th Century, symbol cards and debit cards became more popular.

Then the Internet tainted all.

Starting in the 1990s, the web afforded the public taking into account a in the back unsigned level of convenience by letting customers shop from the ease of use of their own homes. And as we noted at the top, this trend continues to ensue to this day, thanks especially to the advent of smartphones and mobile shopping.

E Commerce GrowthBII Birth of E-Commerce
E-commerce companies in mean of fact exploded in the late 1990s thanks to eBay and Amazon. eBay signed its first third-party licensing conformity in November 1996, and it went upon to host two million online auctions in January 1997 (compared to 250,000 in all of 1996).

Amazon, meanwhile, began primarily as an online bookstore in the mid-1990s and sold coarsely $20,000 in inventory per week within its first two months. By ended of 2001, the company had generated revenue of following again $1 billion.

Today, e-commerce is a dominant force in retail. Global e-commerce transactions totaled $1.058 trillion in 2012, according to Statista. The company predicts that this figure will subsequent to again double to $2.356 trillion in 2018.

Future of E-Commerce and Retail – Internet of Things
The IoT has already started operational its mannerism into retail stores, and technologies will continue to disrupt the intended retail process in the coming years.

Consider beacons, devices that retailers use to automatically send notifications and discounts directly to shoppers’ smartphones by now they enter a amassing. BI Intelligence, Business Insider’s premium research serve, expects the beacon installed base to put in from 96,000 in 2015 to 3.5 million in 2018.

You may have moreover noticed digital signage at some of your favorite stores. These signs shove ads and price changes to stores in real-epoch, which creates direct sales for consumers. MarketsandMarkets expects the global express value for digital signage to ensue to $23.7 billion in 2020 from $15.8 billion in 2015.

Other IoT devices have in addition to made their mannerism into stores. Smart mirrors, for example, permit customers just about attempt upon clothes, which enhances the shopping experience and offers added ease of admission for the shoppers by not forcing them to travel to and from the fitting room.

We Analyzed Nearly 1 Million Headlines. Here’s What We Learned

Buzzsumo becomes a boon for content marketers because they can analyze and see what articles did best instead of guessing. You can even sort through which posts did the best one which social channel over others.4. Not writing content that is in-depth.
Content marketing may be a sexy term, which is why more than 78 percent of marketers believe that content is the future of marketing. But there is a major difference between fluffy content and in-depth content that teaches you about a topic.

Related: 11 Content Marketing Myths You Need to Stop Believing

I tend to stick to the mantra that content marketing should be an opportunity to inform someone about something, and is a way to give away everything you can for free. You may say that it could mean that people could steal your ideas, but the reality is most people don’t care enough to implement what works and don’t have the interest to go through the errors in the process.


The way you can create content that is in-depth or evergreen content is to share everything you know about the topic. For example, I wrote this article about Twitter growth and how I grew my Twitter following to 50,000 followers in one year. To date, this is the most viewed article on my blog because it informs the reader. I’ve actually received six to eight clients a month that needs help with growing their social profiles even though I’ve taught them exactly how to do it themselves.

5. Not building your readership.
Have you ever started a blog and realized that no one is reading the content you are publishing? Unfortunately for me, that story is something that is more apparent than not.

In fact, a little trick I learned is that promotion should be 80 percent of content marketing and 20 percent should be writing. What this means is if you are spending two hours writing a meaty blog post, you should be spending almost eight hours promoting that content to influencers, people who you have linked to on your website and even reaching out to people who could use your content.

I love using a tool called which helps me find influencers email addresses quickly instead of wasting time manually finding them. It even lets me send emails quickly from the interface.

Secondly, a tip I learned is that your list is everything when it comes to building readership. According to HubSpot, your email marketing database degrades by almost 22.5 percent every year. This is why it’s incredibly important to make sure that you are actively using techniques to add to your readership.

6. Not writing consistently.
The moment you start writing an article is the beginning of a relationship between you and your readers. And just because you stick to a schedule doesn’t mean you will actually follow through with it.

The moment you stop producing quality content is the moment that engagement drops bringing up suspicions of the blog or business being out of business. The best thing you can do early on is starting small when it comes to the amount of content you are trying to produce.

7. Not outlining your work.
Some of the best pieces of content I have seen are articles that flow with the thought process of the actual writer versus jumbled up content that doesn’t speak to what a reader may be thinking about.

Related: Content Marketing Is Key to Growing Your Personal Brand

I’m not here to take you back to your high school AP English Class, but studies have shown that outlined content does significantly better than content that is written on the fly.

I publish about 10 articles a week, and my process for outlining is simple. First, I write out the introduction and write out the points that I will be listing in the articles. Then, I write out the conclusion and start adding in elements of the article that I know without having to do extensive research. Once the body of the article is completed, I can then use a series of tools to come up with enticing titles that will do for the article.

8. Not learning what content works and what doesn’t.
The biggest mistake that a marker can make is not A/B testing their content. What does that mean in this context? This involves constantly working with your content and seeing which pieces work better than others.

For example, try writing a short article that’s only 300 words and then a few longer, in-depth articles. You can track metrics like click through rate, visitors, social shares, and even comments on the articles.

The key to successful content is testing it.

9. Not writing for a specific niche or audience.
Similar to selling a product, writing content can have it’s on hurdles. Let’s say you are trying to sell ice cream. If your target market for that ice cream is everyone, you will learn very quickly that there won’t be a solid base of people that consume your content.

Similarly, focusing on a specific niche is incredibly important to attract the right types of readers that will end up buying your products or services.

An easy way to do this is to get to know who your readers really are by using great tools like Qualaroo to see what your reader’s concerns and struggles really are. That is what they will search for most and what will get read on your website.

10. Not optimizing your website.
Believe it or not, but website design, feel and performance are major factors that influence whether people will actually visit your website or not.

In the beginning, I thought creating a basic design wouldn’t affect the way my readers affected with my website but I was dead wrong. In fact, I started modeling off of the best websites out there to learn more about how they laid out their website with a call to actions, and opportunities for readers to put in their email address appropriately.

Secondly, it doesn’t hurt to pay for a good hosting plan. At first, a shared hosting plan works well but after some time you will find that your website speed slows down tremendously. One of my favorite hosting services is Digital Ocean which is self-managed hosting.

Content marketing, if done correctly, can be one of the most profitable customer acquisition channels for your business. But the reality is nothing comes without hard work and dedication and that’s what you can do to succeed in content marketing, especially by avoiding mistakes that I have made.
When people shop in a store, they kick the tires. They feel the fabric. They turn the cabbage over in their hands. In “Life of Brian,” Harry the Haggler implores Brian to “Look at it. Feel the quality.” You can’t do that for your customers on the Internet.

Or can you?

There are several factors that make a sale. Targeting the right people, establishing trust, creating a sense of urgency…but product quality is paramount.

On the Internet, they can’t touch, feel or smell your product or service. But there are three ways you can trick people’s brains to “feel the quality”:

Show attention to detail
Offer “the latest”
Give it luxury appeal
1. Show attention to detail.
People assume that products off modern assembly lines come with an occasional defect. It’s the compromise we make to afford our consumer paradise. That’s why the Hanes underwear inspector commercials were such a hit. Yes, the briefs are made on an assembly line, but there’s a real, live human checking for quality.